Research
Finding a shared understanding.
Research is the foundation of everything we do. Designing a product is not just about finding the right answers, it is about asking the right questions. To ask the right questions, we have to continuously challenge our assumptions.
The beginning of knowledge is the discovery of something we do not understand.
Frank Herbert
- Business/Product Goals and Objectives
- Success/Key Metrics
- Competitive Analysis
- User Research
- Lean Business Model Canvas